Founder & CEO
Alex Sullivan
Media entrepreneur. Financial services business builder.
Based
United Kingdom
Focus
UK & U.S. financial services

Background
Adixion Media was founded by Alex Sullivan, a media entrepreneur and financial services business builder with experience across publishing, events, recruitment, adviser communications, acquisition strategy, commercial partnerships and specialist platform development.
His career has been built in media and publishing, launching and scaling media brands internationally. He launched MVProMedia.com as a globally distributed media brand, and has led some of the UK market-leading financial titles, including IFA Magazine, Wealth DFM, New Insurance Professional and Mortgage & Property Investment.
Alongside those titles, he has worked closely with Financial Planner Life, supporting the profession’s conversation around careers, recruitment and the future of advice.
In the U.S., Alex built Modern American Advisor and the build programme behind it. The businesses around build.modernamericanadvisor.com form the platform-building and commercial growth arm serving U.S. advisory firms, combining brand, content, audience and growth infrastructure for RIAs, wealth managers and advisory businesses.
That work combines editorial judgement, audience development, adviser communications, recruitment, M&A positioning, commercial partnerships and founder-led business growth.
Adixion Media reflects that experience. The company is built around the belief that specialist financial markets need more than generic marketing. They need credible platforms, informed editorial, trusted access and commercial models that create value for the market.
Titles launched and led
- MVProMedia.com
- IFA Magazine
- Wealth DFM
- New Insurance Professional
- Mortgage & Property Investment
- Financial Planner Life
- Modern American Advisor
- MAA Build

Experience
Five domains shaping the Adixion Media model.
Specialist Financial Media
Building media platforms for financial advice, wealth management and professional services audiences.
Commercial Partnerships
Developing sponsor, partner and thought-leadership propositions for firms seeking trusted market access.
Recruitment & Acquisition
Creating platforms and positioning strategies around talent, succession, acquisition and business growth.
Market Intelligence
Using research, surveys, audience insight and editorial interpretation to help firms understand and influence specialist markets.
Founder-Led Growth
Building businesses from idea to market, combining commercial strategy, audience development and execution.